Lecture Breakout Session | 200 - Intermediate
[First look at Twilio Conversations] Combining long-term profiles and working memory: Segment CDP and Conversation Memory
Details
To deliver truly personalized AI experiences, you need both deep historical data and real-time interaction context.
In this session, we will unpack how Twilio Segment CDP and Conversation Memory work perfectly together. Learn how Segment acts as the definitive system of record for audience and identity data, while Conversation Memory serves as the live working memory. Discover how the Conversation Memory and Segment CDP integrate, pulling essential traits and AI predictions directly into live conversations to empower your agents.
Product(s): Conversational AI (Conversation Relay, Conversation Intelligence), Conversation Memory, Twilio Segment Customer Data Platform (CDP)
Audience company size: Enterprise
Speakers
